Full time employees’ worth of outputAcross scheduled work and team use
More capacity. Less overhead.
Bigger opportunities.
How Z Media put AI to work across the agency, freeing its team from routine work and creating more room for growth.
Implemented July 2026
The first opportunity
was hiding in the reports.
An initial audit found that 26% of the team’s time went into reporting. Necessary work, but too much time spent compiling information rather than acting on it. Z Media mapped its workflows, organised its business knowledge and introduced AI employees across seven departments.
8 full time equivalents × £70,000Annual salary equivalent
One role removed from the cost baseSeparate from the capacity estimate
Figures are based on Z Media’s internal review and founder estimates. Equivalent capacity describes output, rather than eight replaced roles.
Practical use cases.
Across the whole business.
Recurring work runs automatically. The team uses the same AI employees for analysis, preparation and support, with review and escalation where needed.
Leadership & strategy
Daily inbox briefings, meeting preparation, strategic analysis and proposal support.
Less time gathering context. More time on clients and growth.
Affiliate & creator management
Routine creator replies, research, outreach preparation, campaign briefs and sample review support.
More consistent creator engagement across UK and US working hours.
Paid media
TikTok and Meta performance reporting, budget pacing checks and alerts when results change.
Faster visibility into performance without manually building every report.
Sales & business development
Inbound lead processing, CRM updates, call summaries, meeting briefs and prompts to revisit stalled deals.
A more consistent sales process, with less administration between conversations.
Marketing & content
Blog and LinkedIn drafts, content briefs, search reporting, competitor research and PR preparation.
An ongoing content pipeline that builds visibility while the team serves clients.
Finance
Client profitability analysis, budget tracking, forecasting and invoicing support.
Quicker access to the numbers behind commercial decisions.
Operations & shared knowledge
Client playbooks, reporting templates, meeting context and repeatable workflows connected through the team’s existing tools.
The team can find answers and move work forward without routing every request through the founder.
Saving money was
only part of the result.
With content production, routine responses and sales administration running more consistently, Z Media reports stronger visibility and conversations about substantially larger client budgets.
Within the first three months, Z Media reports new client wins through its marketing and sales agent workflows, with client budgets of £500,000 and $5m.
For Remy, these opportunities would only have been possible thanks to the AI agents, creating the capacity to pursue and support work at this scale.
Capacity gained.
Costs actually removed.
8 full time equivalents × an assumed £70,000 annual salary.
The salary saving associated with one role removed. This is separate from the equivalent capacity value.
More than capacity.
Commercial impact.
5,400%Based on new client wins in the first 3 months using the marketing and sales agent workflows.
Together with £40,000 in annual salary savings, plus additional capacity value of £560,000.
The financial ROI estimate uses a 30% agency fee, an assumed 40% gross margin and delivery of the client work within one year. It includes £40,000 in salary savings. The additional capacity value is shown separately and is not included in the ROI calculation. Illustrative exchange rate: $1 = £0.75.
About this case study: Z Media is led by Remy Beaumont, who is also a founder of Inputless. This is a founder implementation, implemented in July 2026 and based on Z Media’s internal operational review and his reported experience. The review contains varying estimates of equivalent output; “up to 8” is the upper estimate, not an independently verified headcount replacement.